cre insider
Crouch&co
NOOR
Brand development
Explore Our Process
Partnership
Discovery and Alignment
The first crucial step is a comprehensive Discovery and Alignment Meeting. Leveraging our commercial real estate background, we'll discuss your market position, competitive landscape, and existing brand assets or challenges. The primary objectives are to define the scope of work, establish clear project objectives and deliverables, and ensure our visions are perfectly aligned before moving forward.
strategy
Preparation & Planning
This strategic phase translates discovery into a concrete plan. We define your brand’s core strategy, including its mission, values, target audience profile, and unique positioning. The outcome is a Brand Strategy Document and/or Website Brief, acting as your foundational blueprint. This clearly outlines the strategic direction for all upcoming creative work.
creation
Execution & Review
Guided by the Brand Strategy Document, we move into creative execution. We develop initial concepts (e.g., logo, colour palette, typography) and refine the chosen direction through rounds of feedback until you find the right brand identity. By the end of this stage, you will have a unique, strategic, and polished visual foundation for your brand.
deployment
Implementation & Launch
The final stage focuses on implementation and deployment. We use the Brand Strategy Document to develop the website, alongside creating other essential marketing assets (e.g. business templates, social media graphics). The process culminates in the final launch and handover: deploying the deliverables and equipping you with a cohesive brand toolkit.
