video production
Explore Our Process
Strategy
No Strategy, No Substance
Every project starts with a strategic consultation. We map your commercial objectives, target audience and market positioning. Leveraging our Chartered Surveyor background, we identify the strategic creative stories that will resonate. From a production perspective, we then map out the best content ideas and formats to bring that story to life.
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Production
No Content, No Credibility
We oversee the entire creative process, blending our commercial understanding with expert creativity to ensure the final assets authentically reflect your business goals and resonate with your target audience. This is where your vision becomes reality.
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Post Production
No Asset, No Advantage
This is where insight becomes impact. We transform raw creative material into polished, commercially potent assets ready for your audience. Whether it's a flagship case study video or dynamic digital content, every piece is expertly crafted to elevate your brand, showcase expertise, and ultimately, win future work.
DistrIbution
No Reach, No Recognition
We don't just publish, we strategically position your content. Your finished assets are hosted and shared across LinkedIn and distributed through the exclusive CRE Insider network. With professional formatting and branding, your content doesn't just get seen, it reaches the right decision-makers and builds trust, reinforcing your market authority.
CRE INSIDER
CRE
INSIDER
CRE INSIDER
We partnered with Ashley McCormick of Cushman & Wakefield to strategically elevate his personal brand during his campaign for the RICS Governing Council Board.
As his Strategic Production Partner, our role included a comprehensive LinkedIn profile optimisation, followed by the production of a curated podcast episode designed to explore his non-traditional career path, his vision for RICS, and his key campaign pledges. We delivered the full podcast and multiple short-form clips, providing Ashley with a powerful suite of assets to engage the industry, showcase his expertise, and support his election.
CRE INSIDER
juma construction
CRE INSIDER
As the Strategic Production Partner for Juma Construction, we led the complete visual asset production for their 6-month marketing campaign following their recent renovation.
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Our role involved end-to-end coordination, from managing the drone, photography, and videography crews to conducting all sit-down interviews with the Juma team and school staff. We delivered a comprehensive toolkit of 4K aerial footage, a full set of 30-40 professionally edited photographs, and all captured interview content, providing Juma with a complete suite of high-quality assets ready for their in-house marketing and post-production needs.
JUMA CONstruction
As the Strategic Production Partner for Juma Construction, we led the complete visual asset production for their 6-month marketing campaign following their recent renovation. Our role involved end-to-end coordination, from managing the drone, photography, and videography crews to conducting all sit-down interviews with the Juma team and school staff. We delivered a comprehensive toolkit of 4K aerial footage, a full set of professionally edited photographs, and all captured interview content, providing Juma with a complete suite of high-quality assets ready for their in-house marketing and post-production needs.
CRE INSider PODCAST
We partnered with Ashley McCormick of Cushman & Wakefield to strategically elevate his personal brand during his campaign for the RICS Governing Council Board. As his Strategic Production Partner, our role included a comprehensive LinkedIn profile optimisation, followed by the production of a curated podcast episode designed to explore his non-traditional career path, his vision for RICS, and his key campaign pledges. We delivered the full podcast and multiple short-form clips, providing Ashley with a powerful suite of assets to engage the industry, showcase his expertise, and support his election.
EARL KENDRICK
"Making Expertise Visible" ​Industry: Property & Construction Consultants Location: Manchester, Liverpool and London Services: Project case study videos, team culture videos, post-production Status: Delivered The Brief: Earl Kendrick had the expertise, the instructions, and the reputation. They needed content that made all of it visible to the clients and talent they wanted to attract. What We Did: CRE Creative produced project case study videos across six fire remediation sites, translating complex scopes of work into clear, compelling narratives. Alongside this, a team culture series featured senior and junior staff speaking about their proudest projects, current work, and what they enjoy most about working at EK. The Impact: A content library that works across business development and recruitment simultaneously, bringing the inside story of a leading surveying practice out into the open. "Seamless from start to finish. Rico genuinely understands the property and surveying world. He gets it, and that comes through in the final product." Julian Earl, Founder, Earl Kendrick (full testimonial coming soon)
JUMA CONSTRUCTION GROUP
"Beyond the Build: Bringing Juma Construction's Education" ​Industry: Construction Location: Sunderland Services: Videography, interviews, photography, drone footage, post-production Status: Delivered The Brief: Juma had completed a significant refurbishment project at Monkwearmouth Academy in Sunderland and needed to turn that delivery into a content asset to win more education sector work. ​ What We Did: We led on-camera interviews with the headteacher, both company directors, the building consultancy lead, and further project stakeholders. Photography and drone footage captured the quality and scale of the completed works. Everything was edited into a polished project case study video ready for Juma's website, LinkedIn, and new business pitches. ​ The Impact: Juma now has a multi-stakeholder case study that shows the people behind the project, in their own words, to every prospective education sector client who asks what they have done before. Testimonial Coming soon.
TG ESCAPES (KENT)
"More Than a Building" ​Industry: Sustainable Modular Construction Location: Tonbridge, Kent Services: Event video, interviews, case study video, photography and post-production Status: Live The Brief: TG Escapes completed The Point, a £1.82 million SEND facility at The Oaks Specialist College in Tonbridge. The building was exceptional. They needed content that did it justice ​ What We Did: CRE Creative filmed the official opening in November 2025. Rico Naylor interviewed Karl Stokes (Managing Director), the college principal, a parent, and the college business manager on camera. The event, the building, and the people were captured in full and edited into a case study video that tells the complete story. The Impact: TG Escapes now has a video that communicates not just what they built, but what it means to the learners, families, and community it serves. Testimonial Coming soon.
EARL KENDRICK
"Making Expertise Visible"
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​Industry: Property & Construction Consultants
Location: Manchester, Liverpool and London
Services: Project case study videos, team culture videos, post-production
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The Brief: Earl Kendrick had the expertise, the instructions, and the reputation. They needed content that made all of it visible to the clients and talent they wanted to attract.
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What We Did: CRE Creative produced project case study videos across six fire remediation sites, translating complex scopes of work into clear, compelling narratives. Alongside this, a team culture series featured senior and junior staff speaking about their proudest projects, current work, and what they enjoy most about working at EK.
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The Impact: A content library that works across business development and recruitment simultaneously, bringing the inside story of a leading surveying practice out into the open.
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"Telling our story in a natural, authentic way was no small task, but Rico delivered it brilliantly. Unlike more generic agency, there was no need to over-explain. He understood the detail, the audience and the tone straight away."
Julian Earl, Founder, Earl Kendrick
